Identifikace potenciálu zlepšení pro jezdecké a chovné centrum

This Master’s thesis focuses on identifying the potential for improvement in a selected equestrian and breeding centre. The study addresses the low level of digitalization, a high proportion of manually processed administration, inconsistent recording of operational data, and limited information support for management. The aim of the thesis is to analyse the functioning of the centre, identify the main reserves in its processes, and propose digital and organisational measures leading to increased operational and economic efficiency and improved service quality. The methodological approach is based on a multi-stage analysis. First, the current state is analysed using process modelling, SWOT analysis, and stakeholder analysis. Subsequently, the absolute and real improvement potential of selected processes is identified. The proposed measures are then consolidated and evaluated according to their expected benefits, economic feasibility, and implementation suitability using the IT Balanced Scorecard, Cost–Benefit Analysis, and the ROI indicator. The outcome of the thesis is a set of prioritised measures, including a proposal of implementation variants focused primarily on the centralisation of records, improvement of information flow, support for planning, reduction of manual administration, and increased control over operational activities. The thesis provides the management of the centre with a structured basis for decision-making regarding the further development of operational information support and verifies the applicability of improvement potential methods in the environment of an equestrian and breeding centre. The proposed results were validated with the management of the centre in terms of their relevance and feasibility. Further development and implementation is described for chosen solutions.