Jak manažeři vnímají současné trendy v managementu?

This bachelor’s thesis focuses on how managers in the luxury retail sector perceive and apply current trends in management in their daily practice within the LVMH group. The theoretical part defines the basic concepts of management and leadership and presents selected contemporary trends, such as digitalization and data-driven management, agile approaches, people-oriented leadership, modern approaches to performance management and employee development, and the emphasis on diversity, inclusion, and ESG. The practical part is based on qualitative research conducted through semi-structured interviews with managers from various divisions. The results show that modern management in this environment is primarily based on an individual approach to employees, a coaching leadership style, and the use of digital tools. A key factor in effective management is the ability to combine data-driven insights with everyday managerial experience. This thesis provides a practical perspective on how current management trends are applied in the luxury retail environment and how they are adapted to the specific characteristics of this sector.