Role nemateriální motivace při stabilizaci a zvyšování angažovanosti zaměstnanců v rostoucí společnosti (na příkladu společnosti Boss Auto)

This bachelor’s thesis examines the role of non-material motivation in stabilizing employees and increasing their work engagement in a growing company. Using Boss Auto as a case study, it analyses the current non-material motivation system, evaluates its impact on engagement and retention, and proposes measures for its improvement. The theoretical part draws on key motivation theories with a focus on non-material tools (recognition, autonomy, professional development, and organizational culture). The empirical part combines a quantitative questionnaire among all employees (N = 19, 100% response rate) and semi-structured interviews with management (N = 5). The findings indicate that non-material motivation has a stronger influence on engagement and retention than financial rewards in a growing company. However, the current system in Boss Auto shows deficiencies in recognition, autonomy, and corporate culture. The thesis offers specific recommendations to increase satisfaction and ensure long-term employee retention.