Podnikatelský plán fotbalového testovacího centra

Today’s world is undergoing a period of constant change and people’s demands are increasing day by day. It is for this reason that entrepreneurship plays an essential role in the advanced capitalist society. The goal of this thesis is therefore to develop a business plan leading to the launch and subsequent operation of a sports and entertainment football testing center and to evaluate its economic viability. In order to fulfill this objective, methods of external and internal environment analysis are employed alongside the market research conducted in the form of a questionnaire survey. The applied methods revealed the business potential of the proposed project as well as possible future risks. With the intention of maximizing the chances of success, initial marketing communication aimed at acquiring the first customers and the provision of high-quality services, especially in the area of a customer-oriented approach, will be crucial. The implementation of these recommendations promises the establishment of a profitable enterprise.