Vyhodnocení proveditelnosti a návratnosti inovativní fotobudky

This bachelor’s thesis focuses on assessing the feasibility and economic profitability of an innovative photo booth concept in the Czech market. The main objective of the thesis is to evaluate the market potential of this business concept and compare two operating models: a fixed self-service photo booth and a mobile event-based photo booth. The thesis combines theoretical frameworks from service innovation, the experience economy, and feasibility analysis with empirical research. The empirical part is based on pilot testing conducted in real-life conditions, complemented by observation and semi-structured interviews. Based on the collected data, a financial analysis is performed, including comparisons of costs and revenues and selected profitability indicators. The results provide an evaluation of actual market demand, economic feasibility, and the suitability of the individual operating models. The thesis contribution lies in a comprehensive assessment of the feasibility and profitability of the business concept, complemented by recommendations for its implementation and strategic development.