Výrobní řetězec a řízení výroby v malém pražském handmade módním brandu

This bachelor’s thesis analyzes the production chain of the Prague-based handmade fashion brand KRASNOVA, focusing on supplier relationships, quality management, and production sustainability in the context of slow fashion. The theoretical section introduces the concepts of the production and value chains, the specific characteristics of small fashion brands, the principles of quality management, and circular approaches in the textile industry. The empirical section utilizes a qualitative case study based on a semi-structured interview with the designer, an analysis of the studio’s internal processes, and documentation of the material production flow. On this basis, the production phases, the method of sourcing materials, the nature of custom production, and existing quality control mechanisms are described in detail. The subsequent analytical chapter identifies key issues—notably the limited availability of fabrics, capacity constraints of handmade production, a low degree of process formalization, and the untapped potential of zero-waste approaches. The proposal section outlines specific measures regarding order tracking, technical specifications, working with fabric scraps, a reserve material portfolio, and the gradual expansion of the team. In conclusion, the thesis evaluates the feasibility of these proposals and demonstrates that even simple organizational tools can significantly contribute to the greater efficiency, flexibility, and sustainability of a small handmade fashion brand without compromising its artisanal and creative character.