Revitalizace edukačních materiálů Centra pro studenty se specifickými potřebami VŠE se zaměřením na inkluzivní grafický design

This bachelor thesis examines the issues of inclusive visual communication and graphic design accessibility within the higher education environment. The primary objective was to analyze the existing information materials of the Centre for Students with Special Needs at the Prague University of Economics and Business (CSP VŠE) and to perform a comprehensive redesign based on the principles of universal design. The theoretical part defines the rules of accessible typography, spatial layout, and color contrast for individuals with various types of disabilities. The practical part employs a comparative analysis of communication strategies at selected Prague universities (CTU, CU, CULS), identifying best practices as well as common pitfalls in the field of inclusive design. The main output of the thesis consists of new graphic designs for two key information brochures: “My Student with a Handicap” and “My Classmate with a Handicap.” The new visual concept successfully eliminates the risk of cognitive overload through the use of functional sans-serif typefaces and appropriate visual accompaniment. The functionality and effectiveness of the proposed solution were subsequently verified through user testing with the target group and an expert consultation with a school psychologist. Both forms of feedback confirmed that the systematic application of accessibility rules leads to a demonstrable reduction in cognitive load, significantly improved text navigation, and clearer information comprehension. In conclusion, the thesis formulates recommendations for the further development of the CSP VŠE communication strategy.