Návrh a realizace webových stránek florbalového spolku s využitím AI nástrojů

This bachelor thesis focuses on the complete redesign and deployment of a new website for the floorball club M&M Sport. The goal of the project was to create a modern and user-friendly platform to streamline communication between the club and parents, while automating the registration process, which had previously been managed through unsustainable email correspondence. The theoretical part defines the principles of User-Centered Design (UCD) and explores the possibilities of integrating artificial intelligence tools into the design process. In the practical part, selected findings are applied within an iterative development process encompassing the phases of analysis, design, implementation, and testing. Specifically, UCD principles were employed in the creation of synthetic personas, qualitative research with real users, and final usability testing. The key contribution of the thesis is the comparison of AI predictions with real user needs identified through interviews. The final evaluation using the SUS questionnaire indicates a high level of usability of the resulting solution (79 points), which effectively simplifies the club's administration and helps parents navigate the offered classes.