Návrh a implementace webových stránek pro barbershop

This bachelor thesis deals with the design and creation of a website in the local services sector, specifically for a selected barbershop. The main goal of this thesis was to design and implement a fully functional, user-friendly, and responsive website for a specific barbershop, which will primarily serve as an effective booking tool. To achieve this goal, an iterative UX design process based on the Double Diamond model was applied. The analytical part of the thesis relies on qualitative research in the form of semi-structured interviews with the client and representatives of the target group, as well as on a competitive analysis. Based on the gathered data, an interactive prototype was created using the design in browser method. The proposed solution was subsequently subjected to user testing using the think-aloud method. The result of this thesis is a website that eliminates the original UX deficiencies, adheres to the Mobile-first principles, and is ready for final adjustments prior to deployment into production.