Když normy nestačí: efektivita hodnocení výrobních zaměstnanců ve vybrané automotive společnosti

The aim of this thesis is to evaluate the effectiveness of the “annual performance review” system for production employees at a selected automotive company and, based on theoretical insights and empirical findings, propose its optimization. The research employs a mixed-methods approach combining a qualitative focus group (n = 6) with a quantitative questionnaire survey (n = 38). The results show that the system exhibits a low level of effectiveness and is perceived by employees primarily as a formal administrative tool with limited benefits. The evaluation remains predominantly retrospective and focused on meeting quantitative standards, thereby failing to fulfill its developmental potential. Based on a synthesis of theoretical foundations and empirical findings, this study presents a set of measures aimed at the systematic development of evaluators’ competencies and the restructuring of the evaluation process, with an emphasis on self-evaluation and the revision of evaluation criteria. A key component of the proposal is also the expansion of feedback to supervisors and an increase in the frequency of evaluation interviews.