Propagace kultury prostřednictvím muzejních karet na území Středočeského kraje ve srovnání se zahraničím

The diploma thesis focuses on the promotion of culture through the so-called museum cards and similar tourist programs used in the Central Bohemian Region. The thesis compares the functionality and usability of these programs with selected foreign models, with the main goal being to explore the possibility of introducing foreign models of museum cards in the Central Bohemian Region with a potential expansion to the national level. The theoretical part defines key concepts and describes existing programs in the Central Bohemian Region and selected programs from abroad, which are viewed in the thesis as exemplary examples for the promotion of culture among citizens. The practical part focuses on a detailed analysis of the financial aspects and usability of the mentioned museum and tourist programs by citizens. Following the analysis, the effectiveness of the use of these programs is evaluated, and in conclusion, a suitable method of implementing foreign models is proposed, or another method of promoting cultural institutions in the Central Bohemian Region is recommended.