Implementace variabilního e-shopu za využití PHP frameworku Laravel

This bachelor thesis deals with the design, implementation, and testing of a flexible e-shop for a real client using the Laravel PHP framework. In the theoretical part, the thesis analyzes current e-commerce trends, such as omnichannel strategies and modern payment methods, and compares existing commercial and open-source platforms (including Shopify, Shoptet, WooCommerce, Bagisto and LunarPHP). Based on this analysis, the framework LunarPHP was chosen as the most suitable solution. The practical part describes the software development of the solution on the technological TALL stack (Tailwind CSS, Alpine.js, Laravel, and Livewire). Emphasis is placed on extending the system's variability using a content management system (CMS) utilizing the Filament Fabricator package, which allows for the easy creation and management of flexible content blocks. Furthermore, the thesis describes the integration of the Stripe payment gateway. The resulting solution was validated through automated testing and subsequent user testing.