Vliv edukačních kurzů na formování sběratelů umění v ČR

The aim of this bachelor’s thesis is to examine the impact of educational courses on shaping the purchasing behavior of novice art collectors in the Czech Republic and on overcoming the barriers they face when entering the market. The theoretical section describes the basic mechanisms of the art market with a focus on the Czech Republic, defines the concepts of collecting and collectors, outlines possible methods of educating collectors, and provides a detailed introduction to the EduArt Experience platform. The practical section is based on semi-structured interviews with course graduates and the course’s founder. The results show that certain barriers, such as poor market orientation or the perception of the art community as closed-off, can be effectively overcome through the course. Thanks to it, graduates gain the confidence to make decisions and become independent and ethically acting participants in the art market, whose primary motivation for purchasing works is their cultural significance and aesthetic value.