UX a UI návrh webové aplikace pro rekreační ubytování

This bachelor’s thesis focuses on the UX and UI design of a web application for recreational accommodation. The aim of the thesis was to design and validate an interactive prototype based on the needs of two distinct user groups, guests searching for recreational accommodation and hosts managing reservations. The design process was structured using the Design Thinking framework. The theoretical part of the thesis defines the key concepts of UX and UI design, describes the principles of web application design and establishes the context of online recreational accommodation, including distribution channels and the specifics of reservation systems. The practical part captures the individual phases of the design process. In the research phase, a user study was conducted comprising semi-structured interviews with hosts and a think-aloud study with guests, supplemented by desk research. Based on the synthesis of findings, host and guest personas, a set of How Might We questions and a definition of the design problem were formulated. Possible approaches to the solution were subsequently generated using the Lightning Demos and Crazy 8s methods and key user flows were defined. Prototyping and testing proceeded iteratively in two rounds. A low-fidelity prototype was first created and tested, with its findings serving as the basis for a high-fidelity prototype with a complete visual design. This was subsequently validated through usability testing with both user groups. The outcome of the thesis is an interactive prototype of the web application created in Figma, comprising a presentation part of the property and a reservation management system.