Ekonomizace tvorby začínajících výtvarných umělců z pohledu soukromých aukčních galerií

This thesis examines how private auction galleries in Prague approach their cooperation with emerging visual artists, how they set pricing strategies for their work, what tools they use to build and confirm their market value, and what barriers they identify when introducing such artists to the secondary market. The theoretical part integrates three complementary frameworks from cultural economics: Throsby's distinction between economic and cultural value, Bourdieu's analysis of the field of cultural production, and Menger's economics of creative work. The empirical part is based on six semi-structured in-depth interviews with the directors, managers, and curators of Prague’s auction galleries, analyzed through thematic analysis in MAXQDA 2024. The findings identify specific pricing mechanisms, five pillars of value-building, and a three-level typology of barriers to entering the secondary market. The thesis concludes with recommendations for emerging artists, auction galleries, art schools, and cultural policy actors.