Provedení UX redesignu aplikace ClimbLife s důrazem na gamifikaci

This bachelor's thesis addresses the user interface redesign of the ClimbLife application with a focus on gamification, grounded in the real needs and motivations of sport climbers. The theoretical part defines the concepts of UX, user-centered design and gamification, together with the underlying psychological principles (Fogg's Behavior Model, Flow Theory, Bartle's player typology), and introduces the MDA and Octalysis frameworks. The practical part follows the double diamond model and combines qualitative research (focus group, Crazy8's) with a quantitative survey of 152 respondents. Based on the identified motivations, Octalysis analysis revealed Development & Accomplishment and Ownership & Possession as the dominant core drives, from which a set of game techniques was derived (levels, leaderboards, challenges, badges, exchangeable points). These elements were incorporated into a functional prototype, which was verified through pilot user testing. The main output of the thesis is a proposal for improving the existing user experience of the ClimbLife application by introducing research-based gamification elements, accompanied by recommendations for their implementation by the ClimbLife team. The thesis demonstrates that effective gamification in a non-game context requires a thoughtful linkage between game elements and user motivations rather than the mere addition of points and leaderboards.