Možnosti lepší internetové prezentace neziskové organizace Život s FND

This bachelor's thesis addresses the creation of websites and related communication channels for small non-profit organizations operating on a volunteer basis. Its aim is to propose a practical methodological framework for building and developing their digital presence, to apply it in a case study of Život s FND - a patient organization dedicated to raising awareness about and supporting people with functional neurological disorder - and to carry out a redesign of its website and propose a setup for the associated channels. The work is grounded in a synthesis of findings on non-profit communication, UX/UI design principles, and the economics of volunteer work, and methodologically combines semi-structured interviews with members of the association, a UX audit of the existing website, and benchmarking of four patient organizations. The main outputs are a redesign of the website and visual identity of Život s FND, recommendations for managing the associated communication channels, and a transferable methodological handbook divided into eleven sequential phases, which can also be used by other similarly sized organizations. The thesis shows that, when economically evaluating such a project, the costs of volunteer work cannot be overlooked, as in this case they exceed the association's direct financial costs.