Strategická analýza společnosti JabkoLevně s.r.o

The aim of this bachelor's thesis is to propose strategic recommendations for JabkoLevně s.r.o., a specialised retailer of used Apple devices, using strategic analysis methods. The theoretical part defines the key terminology and describes the selected analytical methods used to examine the external environment and internal conditions of the company. In the practical part, these methods are subsequently applied to the analysed company. The tools employed include PESTEL analysis, Porter's Five Forces model, the VRIO framework, and financial analysis. The outputs of these individual analyses are then synthesised through a SWOT analysis and a vulnerability analysis. Based on a comprehensive evaluation of all identified factors, strategic recommendations for the company’s future development are formulated in the concluding part of the thesis.