Analýza využití brainstormingu v praxi

This bachelor’s thesis focuses on the use of brainstorming in organizational decision-making. In the context of the need to generate ideas quickly, it examines how the brainstorming process affects the speed and number of decisions made within an organization. The empirical section is based on semi-structured interviews with fifteen respondents from marketing and creative departments. The results show that brainstorming accelerates idea generation, but the overall process may be prolonged due to a more demanding selection process. A higher number of ideas improves the quality of solutions only up to a certain point. The thesis provides practical insights and recommendations for the more effective use of brainstorming in managerial decision making.