Analýza spokojenosti účastníků tenisového turnaje a návrhy pro zlepšení jeho organizace

This bachelor’s thesis focuses on participant satisfaction at an amateur tennis tournament and the role of digitalization in the organization of sports services. It examines whether players perceive digital tools as beneficial for their comfort and orientation, or as a source of complications and barriers. The empirical part is based on semi-structured interviews with thirteen active players. The findings reveal the existence of a hierarchy of player needs, where the quality of courts and adherence to the schedule play a key role, while shortcomings in supplementary services are partially tolerated. Digitalization facilitates orientation and time management, but at the same time may create barriers for less technologically skilled participants and limit personal interaction. The thesis provides insight into how players actually evaluate the quality of a sports event and highlights the need to balance digital tools with a human-centered approach.