Role lokální kulturní nabídky při rozhodování příslušníků generace Z o migraci: Případová studie města Tábor

This bachelor‘s thesis analyzes the impact of local cultural offerings on the migration decisions of Generation Z within the context of the city of Tábor. The principal purpose is to identify the extent to which a subjectively perceived deficit in cultural infrastructure and programming diversity acts as an active factor driving young people toward metropolitan centers. The study implements a mixed-method research survey using the CAWI technique, involving 210 respondents from Generation Z aged 14 to 29. The added value of this work lies in the integration of regional migration theories with the specific value preferences of Generation Z within an urban center environment. The originality of the findings stems from the quantification of the relationship between the economic advantages of local housing and an experiential deficit, which is exacerbated in Tábor by the absence of so-called "third places" and a perceived lack of social safety in key locations. The thesis contributes to existing knowledge by demonstrating that retaining human capital in the post-digital era requires more than just transport connectivity and affordability; a transformation of cultural policy toward inclusivity, participation, and safety is essential. The findings serve as a relevant basis for innovating the cultural strategy of the city of Tábor.