Analýza vnitřní komunikace Skupiny COOP

The aim of this thesis is to analyze internal communication within the COOP Group, with a focus on the central Union of Czech and Moravian Consumer Cooperatives, and to identify the main shortcomings that affect the day-to-day operations of this organization. The thesis primarily examines communication within the Union itself. The theoretical part of the thesis draws on knowledge of internal communication, decentralized structures, and selected models of organizational communication. The empirical part is based on qualitative research that combines semi-structured interviews with Union employees, participant observation, and the analysis of secondary documents. The findings show that internal communication within the Association functions primarily on an ad hoc and informal basis; however, it faces challenges such as unsystematic information sharing, irregular meetings, a lack of clarity regarding agendas, the overburdening of key personnel, and the need for additional clarification of certain messages. Based on these findings, the author proposes measures aimed at more regular internal sharing, a clearer division of responsibilities, standardization of task assignment, and strengthened coordination across departments.