Spolek Svatá Ludmila jako aktér rozvoje poutního turismu ve Středočeském kraji

The aim of this bachelor thesis is to map the activities of the Saint Ludmila Association, describe the implemented and planned projects, analyze their financing, and discuss the possibilities for further development of pilgrimage tourism after the termination of this organization's activities. The case study demonstrates that even a non-profit organization with a small staff can initiate and successfully coordinate projects of national significance thanks to a strong vision and effective networking. The research confirmed the association's ability to transform its purpose and seamlessly follow up with long-term educational and tourism initiatives. However, the analysis also revealed problematic areas in this setup, primarily the accumulation of workload on a single person, the non-transferability of know-how, and a high dependence on subsidy policies, which resulted in the decision to formally terminate the association's activities in 2026. Based on these findings, the thesis therefore draws recommendations for similar organizations, which include in particular the necessity of multi-source financing, personnel substitutability, and deepening the dialogue with local entrepreneurs.