Vliv seriálu Hra o trůny na filmový turismus

This bachelor’s thesis examines the impact of the Game of Thrones series on the development of film tourism in selected destinations. The main objective is to analyse, through a comparative case study, how the series influenced film tourism in Dubrovnik and Northern Ireland, and to compare the approaches of both destinations. A secondary objective is to examine how the series influences the travel behaviour of visitors to filming locations. The theoretical part defines key concepts of tourism and film tourism, including the classification of its forms, tourist typology and the role of audiovisual production as a destination marketing tool. The practical part includes a comparative analysis supported by structured interviews with representatives of both DMOs and an original questionnaire survey. The comparison identifies two distinct models: a reactive model in Dubrovnik and a strategically developed model in Northern Ireland. The survey indicates that the series functioned as a supplementary motivational factor for most respondents, with visitors most commonly corresponding to the profile of a general film tourist.