Decentralizace kulturní produkce jako strategie: případová studie přesunu festivalu 4+4 dny v pohybu z centra na periferii

This bachelor’s thesis examines the phenomenon of decentralization of cultural production through a case study of the 4+4 Days in Motion festival. The primary objective is to analyze the transformation of the festival’s strategic approach in connection with its relocation from Prague’s historic center to the periphery, specifically to the former Galaxie multiplex in Jižní Město. The theoretical part establishes a professional framework for understanding the relationship between cultural production, place, and community, focusing on the concepts of placemaking, cultural participation, and site-specific art. The practical part is designed as a qualitative case study utilizing in-depth interviews with organizers and visitors, along with secondary data analysis from the organization Kreativní Praha. The research indicates that although the festival’s transformation into a long-term model strengthened the symbolic value of the location for local residents, it also imposed a significant administrative burden on the organizing team and revealed persistent psychological barriers among audiences from the city center. In conclusion, the thesis provides strategic recommendations for arts management in peripheral locations.