Role alternativních výstavních prostor v procesu etablování umělců na trhu výtvarného umění v České republice

This bachelor’s thesis examines the use of café spaces to showcase the work of visual artists and their role in the process of legitimizing the artists themselves. The aim of this bachelor’s thesis is to analyze the role and influence of alternative exhibition spaces in Prague on the Czech art market, specifically examining the role they play in the process of establishing artists at the beginning of their careers. The thesis focuses primarily on spaces that do not have gallery status and serve a primary purpose other than exhibiting works of art. The theoretical part of the thesis primarily deals with clarifying basic terms related to actors in the art market, the process of legitimizationand exhibition spaces. The practical part of the thesis examines the reasons that lead to the use of alternative exhibition spaces over traditional gallery spaces. The outcome of this bachelor’s thesis is an thematic analysis that evaluates whether it is beneficial for artists to use alternative exhibition spaces for their exhibitions and whether and how these spaces contribute to their visibility and establishment in the visual arts market.