Uživatelský výzkum ubytovacích služeb pro návrh digitální platformy

The thesis focuses on verifying the willingness of hotel receptionists to use a digital platform for recommending partner businesses. It is based on the concept of multi-sided markets and digital platforms, which connect different groups of users and enable efficient interaction between them. The aim is to test, through experimental validation, whether informal cooperation between receptionists and restaurants can be digitalized. As part of the project, a functional platform prototype (MVP) was designed and developed, and subsequently tested in real hotel environments in Prague. The research combines quantitative data (user registrations, activity) with a qualitative approach in the form of semi-structured interviews. The thesis provides recommendations for further platform development and contributes to a better understanding of user behavior in the early stages of platform-based business.