Využívání moderních manažerských přístupů v současných organizacích

This bachelor's thesis examines the use of modern management approaches in contemporary organizations. The thesis aims to analyse the extent and way three selected approaches, international management, coaching leadership style, and digital leadership, are applied in practice, and to capture how these approaches are perceived by both employees and managers. The theoretical part defines the concepts of management and managerial roles, traces the development of management thinking from classical theories to modern approaches, and reviews the academic literature relevant to each of the three areas under study. The empirical part is conducted as a case study of Groupon, combining a quantitative survey with five semi- structured interviews with managers. The findings indicate that all three modern management approaches are strongly present within the company, while shortcomings were identified in systematic training, variability in leadership style, and employee readiness for technological transformation. Based on these findings, recommendations are formulated for the organization's management.