Eventový startup jako nástroj revitalizace kultury pro mladou generaci na Mladoboleslavsku

This bachelor’s thesis examines whether and how an event startup can contribute to revitalizing the cultural life of the younger generation in the Mladá Boleslav region. It primarily focuses on the EXCAPE PROJECTS initiative, which aims to revive and modernize the local cultural scene. The thesis provides a comprehensive assessment of the project’s benefits, limitations, and the conditions for its long-term sustainability in a regional context. The theoretical part defines key concepts: event management, cultural entrepreneurship, startups, cultural revitalization, engagement with young audiences, and the evaluation of the cultural event impacts. The practical part is designed as a qualitative case study of EXCAPE PROJECTS, analyzing how the project operates. The analysis draws on internal materials, metrics, and semi-structured interviews to assess the project’s key areas. The outcome of the thesis is a set of practical recommendations for further development of EXCAPE PROJECTS and a source of inspiration for similar regional initiatives.