Expanze a růst malých podniků poskytující služby

This bachelor's thesis deals with the expansion and growth of micro-enterprises providing offline services, using the example of Posečeno Blatná, a Czech company offering green space maintenance in the South Bohemian Region. The aim of the thesis is to analyse internal and external factors that influence the growth potential of this company and to propose a suitable expansion strategy for it. The thesis uses a review of academic literature and available macroeconomic data, supplemented by a qualitative single-case study of the company based on analytical tools, analysis of internal company data, and three semi-structured interviews with people connected to the company. The thesis proposes an organic growth strategy based on six mutually supportive components: expansion of the service portfolio, extension of the operating area, price increases, professionalisation of equipment, growth of permanent staff, and building brand awareness. The implementation of the strategy aims to double annual revenues, increase the profit margin, and change the B2C/B2B/B2G client mix by 2028.