Strategická analýza Divadla Broadway

This bachelor’s thesis deals with the strategic analysis of Divadlo Broadway, a private Prague theatre scene focused primarily on musical and entertainment productions. The aim of the thesis is to evaluate the theatre’s strategic position through an analysis of its external and internal environment and, based on the findings, formulate recommendations for its further development. The thesis combines publicly available secondary data with supplementary information obtained through consultations with the theatre’s management. The analytical part applies strategic analysis tools, in particular stakeholder analysis, PESTEL analysis, industry trend analysis, Porter’s Five Forces model, resource and capability analysis, VRIO analysis, financial analysis, SWOT synthesis, and risk analysis. The output of the thesis is an assessment of the main strengths and weaknesses of Divadlo Broadway, the identification of opportunities and threats arising from the external environment, and the formulation of strategic recommendations aimed at audience development, strengthening financial stability, and reducing key risks.