Analýza bariér a motivací generace Z k podnikání v České republice

This bachelor’s thesis focuses on the analysis of barriers and motivations of Generation Z towards entrepreneurship in the Czech Republic. The aim of the thesis is to identify the main factors influencing young people’s willingness to start a business and to analyze the relationship between motivation, perceived barriers, and entrepreneurial intention. The theoretical part defines key concepts related to entrepreneurship and the specifics of Generation Z. The empirical part is based on quantitative research conducted through an online questionnaire survey. The data were analyzed using descriptive statistics, correlation analysis, and group comparisons conducted through independent samples t-tests. The results show that the main barriers include lack of financial resources, administrative burden, and fear of failure. On the other hand, the key motivation is the desire for personal freedom and independence. Based on the findings, recommendations are formulated to support the entrepreneurial activity of Generation Z as well as directions for future research.