Talent management a strategie pro získávání a udržení talentů generace Z v IT firmě

This thesis focuses on talent management in a selected consulting and technology company, specifically on working with Generation Z talents employed in IT roles. The aim of the thesis is to analyze the company’s current approach to talent acquisition and retention in relation to these employees and to propose recommendations for improving its effectiveness. The theoretical part defines the concept of talent, talent management, its main processes, and the specific characteristics of Generation Z in the labor market. The practical part is based on qualitative research conducted through semi-structured interviews with employees from the studied generation and an HR representative, as well as through an analysis of internal documents. The findings identify factors significant to the acquisition and retention of young IT talents and highlight the strengths and weaknesses of the current approach. Based on these findings, recommendations for HR practice in the examined company are formulated.