Analýza podnikatelských modelů v oblasti krátkodobého pronájmu na příkladu Prahy

The aim of this bachelor thesis is to evaluate and compare selected business models in the short-term rental market in Prague, specifically the ownership model, the arbitrage model and the property management model. The theoretical part draws on literature on platform and sharing economy, Business Model Canvas, value creation and capture, and platform governance. The empirical part is based on qualitative research using ten semi-structured interviews with actors operating in the Prague short-term rental market. The data were analysed through open, axial and selective coding inspired by grounded theory. The findings show that the analysed models differ mainly in capital requirements, degree of control over the asset, risk exposure, operational complexity and scalability. The thesis formulates practical recommendations for the use of individual models and highlights the relevance of regulatory uncertainty, market professionalisation and operational standardisation.