Analýza fundraisingové strategie vybrané organizace

Current social and economic conditions influence the operations of nonprofit organizations and place an emphasis on effective fundraising. For the Via Foundation, which has long focused on developing philanthropy, strengthening community life, and supporting enterprising individuals in the Czech Republic, it is therefore important to continuously evaluate and adapt its fundraising strategy. The aim of this thesis is to evaluate the current fundraising strategy of a selected organization based on theoretical knowledge, identify key opportunities for its further development, and propose specific recommendations for its optimization so that the foundation can fulfill its mission as effectively as possible. To achieve this goal, an analysis of the organization’s macro- and micro-environments is conducted, and the results are subsequently processed using a SWOT analysis. The SWOT analysis identified the most suitable strategy as SO, meaning the leveraging of strengths to capitalize on opportunities. Based on the findings, specific recommendations for the foundation’s development are presented. These recommendations include employee training, the creation of programs for nonprofit organizations losing state subsidies, and the development of a new segment on the donation platform Darujme.cz. Implementing these recommendations can contribute to the foundation’s modernization, relevance, and growth, which will help support its long-term development and enable it to fulfill its mission more effectively.