Strategie pro přilákání a udržení talentů: Případová studie společnosti Larsen & Toubro

This bachelor’s thesis explores talent attraction and retention strategies at Larsen & Toubro (L&T), a large multinational engineering and construction company in India. The study focuses on how different talent management practices relate to employee satisfaction, engagement, and long-term workforce stability. A mixed-methods approach was used, combining a survey of 61 employees with four semi-structured interviews conducted across different departments. The quantitative data were analyzed using descriptive statistics, correlation analysis, and reliability testing, while the qualitative data were examined through thematic analysis. The findings show that L&T’s strong employer reputation, career growth opportunities, supportive work environment, and internal communication positively influence employee satisfaction and employees’ intention to remain with the organization. At the same time, compensation and salary progression were identified as areas where employees expected improvement. Overall, the study provides insight into talent management practices within the engineering and construction sector and offers practical recommendations for strengthening employee retention and workforce stability.