Podnikatelský záměr rozšíření 3D tisku s důrazem na udržitelnost

Today’s world puts an increasingly strong focus on environmental sustainability, which is an essential requirement for the long-term survival of companies, even in the rapidly growing 3D printing industry. The aim of this bachelor’s thesis is to propose a realistic, practical, and sustainable strategic growth model that will enable the transformation of the current small-scale self-employment into a competitive business. This goal is achieved using strategic analysis tools, primarily PESTLE analysis, Porter’s Five Forces model, and SWOT analysis, supplemented by financial modeling. The results of the study indicate that although the company has strong technological know-how, its growth is slowed down by high material costs and strong market competition. Based on these findings, the implementation of a recycling line for processing technological waste and a partial transition to a spool-free filament system are recommended. Implementing these recommendations radically reduces direct material costs by more than 34%, thereby generating free capital for the company to invest in further expansion, while also positively contributing to the reduction of plastic waste in society through its sustainable approach.