Zhodnocení ekonomického vývoje a návrh finanční strategie společnosti DECASPORT s.r.o

The objective of this bachelor's thesis is to evaluate the economic development of DECASPORT s. r. o. and to propose a financial strategy based on the findings. The methodological framework consists of financial statement analysis and professional literature focused on financial analysis and strategic management. The outputs of the thesis are primarily intended for the company's management and include specific proposals and recommendations for a financial strategy aimed at increasing enterprise value and maintaining competitiveness. As part of certain analyses, DECASPORT s. r. o. is compared with its competitor, Sportisimo. The thesis recommends incorporating interest-bearing debt into the financing structure to lower the final weighted average cost of capital, continuing the focus on sales of higher-margin private labels, and expanding the number of stores in order to beter cover the area of the Czech Republic and to increase the total revenue.