Strategická analýza hudebního sektoru v ČR

This bachelor’s thesis analyzes the music industry in the Czech Republic with a focus on the market position of selected record labels. The aim of the thesis is to evaluate the economic performance of Universal Music Czech Republic, Warner Music Czech Republic, and Supraphon, and to analyze their position in the market using strategic analysis tools. The analysis shows that the Czech recorded music market has experienced revenue growth in recent years and belongs among the dynamically growing markets in the European context. Universal Music Czech Republic holds the largest market share, while Supraphon achieves the highest profitability indicators. The thesis also confirms the growing importance of digital revenues and the dominant position of streaming services, which significantly influence the revenue structure of the music industry.