Crowdfunding jako alternativní forma financování

This bachelor’s thesis analyzes crowdfunding as an alternative form of financing for businesses and projects. It presents its basic principles and typology, and evaluates its benefits and limitations in comparison with traditional sources of capital, such as bank loans and venture capital. To address this issue, the thesis employs a comparative analysis of selected domestic and international crowdfunding platforms, followed by a practical analysis of specific successful and unsuccessful campaigns (e.g., Kingdom Come: Deliverance, Skinners, Coolest Cooler). The research shows that crowdfunding serves not only to raise funds but also functions as an effective marketing tool, a means of community building, and a tool for market validation. At the same time, it finds that the decision-making of small investors is often strongly influenced by behavioral factors and emotions, rather than rational risk assessment alone. The main finding is that although crowdfunding represents an effective alternative source of financing for startups in the early stages of development, its success necessarily requires realistic financial planning, transparent communication, and a readiness to face risks such as information asymmetry or underestimation of production costs.