Role krajské samosprávy v rozvoji cestovního ruchu: Analýza přístupu Pardubického kraje

This bachelor's thesis addresses the issue of the role of local government in tourism development, focusing on the analysis of the strategic and institutional approach of the Pardubice Region. The aim of the thesis is to evaluate how the regional government structures tourism support through conceptual planning and the organization of destination management, and, based on a case study, to evaluate in detail the limitations and opportunities for development in the peripheral micro-region of the ORP Králíky. The theoretical part of the thesis defines basic concepts in the field of public administration, destination management, and the legislative framework of the Czech Republic The practical part analyzes regional strategic documents and, using secondary analysis of statistical and geolocation data, identifies internal disparities within the territory The research also includes the utilization of knowledge gained from a professional internship at the Regional Office in Pardubice, a workshop held with the participation of experts from practice, and the evaluation of specific regional investment projects. In the conclusion of the thesis, a SWOT analysis is applied, on the basis of which specific recommendations are formulated to increase the efficiency of tourism management and strengthen the competitiveness of the given region. The contribution of this thesis lies in the independent evaluation of available data, their comparison, and the formulation of specific recommendations for practice.