Strategická analýza 1. české fotbalové ligy v evropském kontextu

This bachelor thesis focuses on the strategic and financial analysis of the Czech First Football League in the context of European professional football. The aim of the thesis is to identify the key factors influencing the economic and strategic position of the Czech league and to compare them with selected European competitions. The theoretical part introduces the structure and organization of Czech professional football, including the main institutions and ownership models of football clubs. This is followed by an analysis of the international context, comparing sources of financing, attendance and investments between the Czech league and selected foreign competitions. The practical part contains a strategic analysis of the Chance Liga using the PEST analysis and Porter’s Five Forces model. It is followed by a financial analysis of four selected clubs – AC Sparta Praha, SK Slavia Praha, FC Viktoria Plzeň and FC Slovan Liberec. The results show that Czech professional football lags behind the most developed European leagues mainly due to the low value of television rights, the limited market size and the dependence of clubs on private owners and player transfer income. Based on the conducted analyses, the thesis identifies key areas that could contribute to improving the financial stability and competitiveness of Czech professional football in the future.