Vliv maloobchodu na plýtvání potravinami v českých domácnostech

This bachelor’s thesis examines the influence of retail on food waste in Czech households. The aim of the thesis is to determine whether and how selected retail practices, especially promotional offers, package size and information provided during the sale of food, influence consumers’ purchasing behaviour and the subsequent handling of food in households. The theoretical part defines the issue of food waste in the Czech Republic and the European Union, its impacts, consumer purchasing behaviour and the role of retail. The practical part is based on a questionnaire survey conducted among consumers in the Czech Republic. The results show that promotional offers are a common part of purchasing behaviour and lead some respondents to buy more food than they originally planned. However, the relationship between promotional offers and food waste appears to be rather indirect, as most food purchased in excess is eventually consumed in households. The risk of food waste arises mainly from insufficient planning of consumption, storage and further use of food.