Jednorázová společnost: Analýza faktorů ovlivňujících spotřební chování v oblasti fast furniture

This master's thesis situates the phenomenon of fast furniture within the context of the throwaway society and identifies the key factors driving the overconsumption of furniture. The research sample for the five semi-structured interviews was obtained using the snowball sampling method. The collected data were analyzed through open and axial coding based on the principles of grounded theory. The findings reveal that the shortened product life cycle is not solely the result of low-quality materials, but is primarily driven by household mobility anchored in a regime of temporariness, economic pragmatism, and hidden trendiness. Consumers actively disregard the environmental impacts and shift the responsibility onto manufacturers. Given that the inherent characteristics of fast furniture substantially impede circularity, the focal point of the necessary transformation toward a more sustainable consumption model lies primarily with manufacturing companies, although a significant share of the responsibility is inevitably borne by the consumers themselves.