The thesis deals with the topic of public diplomacy of Norway in the member states of the European Union. It assumes, that the fact, that Norway is not a member of the EU, has a negative impact on his perception in the member states and its public diplomacy needs to correct that. The first chapter characterizes public diplomacy in general and thus provides theoretical basis for the following chapters. The second chapter deals with the strategy of Norwegian public diplomacy and its relationship t... zobrazit celý abstraktThe thesis deals with the topic of public diplomacy of Norway in the member states of the European Union. It assumes, that the fact, that Norway is not a member of the EU, has a negative impact on his perception in the member states and its public diplomacy needs to correct that. The first chapter characterizes public diplomacy in general and thus provides theoretical basis for the following chapters. The second chapter deals with the strategy of Norwegian public diplomacy and its relationship towards the EU. The third chapter explores the Norwegian Grants as a tool of the public diplomacy of Norway and their potential to enhance the awareness of Norway. |