The goal of this bachelor's thesis was to create a comprehensive business plan for TKoB, a company specializing in the sale of sports clothing and equipment using an omnichannel strategy. The work analyzes the market, identifies key customer needs, and based on these, formulates strategic, financial, and marketing plans. The results reveal both the company's strengths, such as the ability to generate growing revenues, and its weaknesses, which include rising operational costs and signi... zobrazit celý abstraktThe goal of this bachelor's thesis was to create a comprehensive business plan for TKoB, a company specializing in the sale of sports clothing and equipment using an omnichannel strategy. The work analyzes the market, identifies key customer needs, and based on these, formulates strategic, financial, and marketing plans. The results reveal both the company's strengths, such as the ability to generate growing revenues, and its weaknesses, which include rising operational costs and significant competition. Opportunities for growth and innovation in a dynamic retail environment are also identified. The thesis confirms that the integration of an omnichannel strategy could be crucial for TKoB's success in the coming years. |