The bachelor thesis deals with the issue of misleading advertising within the Czech law, including current case law. Firstly, the thesis presents a general overview of unfair competition, advertising and its regulation and misleading advertising. Furthermore, it focuses on the Czech law regulating misleading advertising as well as the EU law influencing the regulation of misleading advertising in the Czech Republic. Moreover, it explores specific cases of misleading advertising from the decision... zobrazit celý abstraktThe bachelor thesis deals with the issue of misleading advertising within the Czech law, including current case law. Firstly, the thesis presents a general overview of unfair competition, advertising and its regulation and misleading advertising. Furthermore, it focuses on the Czech law regulating misleading advertising as well as the EU law influencing the regulation of misleading advertising in the Czech Republic. Moreover, it explores specific cases of misleading advertising from the decision-making practice of the Czech courts. Finally, it provides considerations de lege ferenda and thus proposes possible improvements and recommendations for the regulation of unfair competition and misleading advertising. |