The bachelor thesis focuses on the issue of FOMO on social networks in the generational range X to Alpha. However, at the same time, it emphasizes the possible development of social network addiction. The thesis then examines the behaviour of individuals from different generations as users and their preferences for choosing the most used social network. The thesis also includes a questionnaire survey that helps explore the current state of FOMO. The outcome of the thesis is to create recommendat... zobrazit celý abstraktThe bachelor thesis focuses on the issue of FOMO on social networks in the generational range X to Alpha. However, at the same time, it emphasizes the possible development of social network addiction. The thesis then examines the behaviour of individuals from different generations as users and their preferences for choosing the most used social network. The thesis also includes a questionnaire survey that helps explore the current state of FOMO. The outcome of the thesis is to create recommendations and solutions to approach individuals affected by the FOMO phenomenon and focus more on more user-friendly environments that could provide better platform utilization by the user, thus eliminating the need for digital detox and improving the company's goodwill. |