This bachelor's thesis focuses on creating a business model for an online store specializing in the sale of baby essentials. It analyzes current trends in online shopping within the parents-and-newborn segment, identifying key success factors for businesses in this area. The thesis integrates a theoretical framework of business models with practical research and an analysis of the competitive environment. The objective of the practical part is to develop a business model for an online stor... zobrazit celý abstraktThis bachelor's thesis focuses on creating a business model for an online store specializing in the sale of baby essentials. It analyzes current trends in online shopping within the parents-and-newborn segment, identifying key success factors for businesses in this area. The thesis integrates a theoretical framework of business models with practical research and an analysis of the competitive environment. The objective of the practical part is to develop a business model for an online store offering baby care products using theoretical concepts and the Lean Canvas. The research also involved conducting a questionnaire survey to gather primary data to complement the business model and formulate recommendations for the brand's focus. In the final section of the bachelor's thesis, these recommendations are further elaborated. The outcome of the study is a detailed and applicable business model for an online store specializing in baby essentials, serving as a valuable tool for entrepreneurs in this industry. This work contributes to a better understanding of the specifics of this market and can be utilized for informed decision-making in initiating and developing similar entrepreneurial initiatives. |