This bachelor thesis explores the impact of rapidly developing artificial intelligence on tourists' consumption behaviour. The aim is to find out what factors influence the decision to use AI in tourists' consumption behaviour. The first two chapters introduce the theoretical background, which is then applied in chapter three. Here, using a quantitative questionnaire survey, research based on a combined TAM and TPB research model is conducted. The collected data are then processed and ... zobrazit celý abstraktThis bachelor thesis explores the impact of rapidly developing artificial intelligence on tourists' consumption behaviour. The aim is to find out what factors influence the decision to use AI in tourists' consumption behaviour. The first two chapters introduce the theoretical background, which is then applied in chapter three. Here, using a quantitative questionnaire survey, research based on a combined TAM and TPB research model is conducted. The collected data are then processed and evaluated using statistical methods. The thesis helps to understand this rapidly evolving field and its results serve both entrepreneurs and researchers for further investigation. |